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Exporting Vietnamese fruits: Finding ways to 'open up' high-value markets
Vietnamese products are displayed at the Macfrut Fruit Fair, Italy. (Artwork: Truong Duy/VNA)
To "open the door" to a high-value export market for Vietnamese fruit, businesses will need to pay attention to new and more professional consumer trends when promoting products at international fairs.
In the first 5 months of the year, Vietnam's fruit and vegetable export turnover reached 1.4 billion USD, down 17% compared to the same period last year due to a sharp drop in market share in China. However, a positive shift to markets with high export value, focusing on improving product value, will bring many opportunities for Vietnamese fruit in the last 6 months of the year.
This is information given at the Forum "Strengthening solutions for sustainable development of production and consumption of key fruit products in the South" organized by the Steering Group of the forum connecting agricultural products of the Ministry of Agriculture and Rural Development. Rural Development (Forum 970) held on June 8.
Many opportunities for Vietnamese fruits
Assessing the situation in the last 6 months of the year, Mr. Dang Phuc Nguyen, General Secretary of the Vietnam Fruit and Vegetable Association said that Vietnamese fruits will have many export opportunities when China is able to remove the "Zero Zero" policy. COVID" between the end of this year and the beginning of next year. However, at the present time, this policy will still cause difficulties for Vietnam as well as other countries in the region.
In recent years, exports to the Chinese market have shown signs of decline, but bananas alone have grown. In 5 months, China imported 742,000 tons of bananas, up 10% over the same period, of which Vietnamese bananas accounted for 43%, surpassing the Philippines with 28%.
Mr. Dang Phuc Nguyen said that China's banana growing area has decreased due to the increase in input costs, land rental fees and labor, leading to an increase in import market share. The impact of the Panama disease caused a sharp decline in the quality of bananas in China due to the use of disease-resistant varieties. In the coming time, China will increase the import of Vietnamese bananas due to its geographical proximity compared to other countries.
“China is an important market. In order to increase the import share of this market, Vietnamese products need to improve their quality. In the absence of 'Zero COVID', Vietnam will be able to compete very well even with other countries in the region," said Mr. Dang Phuc Nguyen.
Not only banana products are very potential for export to the Chinese market, Mr. Le Van Thiet, Deputy Director of the Plant Protection Department (Ministry of Agriculture and Rural Development) added that this country has agreed to for Vietnam to export passion fruit. In addition, durian is also being negotiated at the final stage when the two sides are finalizing the Protocol on export regulations on planting areas, distributor codes and pest management.
In recent years, in markets that prefer Vietnamese fruit products, the epidemic has not greatly disrupted export activities but also opened up more opportunities. According to Mr. Le Van Thiet, currently, Vietnam has exported to the US market 6 types of fruit, including: dragon fruit, mango, litchi, longan, rambutan, and milkweed. There are two countries in the process of negotiating the final step of opening the export door of pomelo.
To the Japanese market, Vietnam has also exported 3 types of fresh fruit such as dragon fruit, mango, and litchi.
“Currently, the Ministry of Agriculture and Rural Development is negotiating with the Ministry of Agriculture of Japan to export longan by cold treatment method, which is in the final experimental stage. This measure will be a premise to export other fruits,” said Mr. Thiet.
Improve quality, open big markets
In the context that Vietnamese fruits have more and more opportunities for export, the issue of improving the quality and value of fruits must be focused in order to overcome technical barriers and "open the door" to valuable export markets. high export.
Mr. Nguyen Quoc Toan, Director of the Department of Agricultural Product Processing and Market Development (Ministry of Agriculture and Rural Development), said that at present, there are new consumption trends in the market, including the fruit industry. businesses need to pay close attention and change accordingly such as: Food based on plant origin; tendency to return to the roots; uphold the common responsibility of the fruit industry; changes in consumption levels after the pandemic; The voice of the consumer…
From the perspective of export enterprises, Mr. Luong Phuoc Vinh, Southeast Asia director of Tentamus Group, said that currently production in Vietnam's raw material areas has been well implemented, but agricultural products Vietnam's market is lacking information to orient the market and is too dependent on the Chinese market.
According to Mr. Luong Phuoc Vinh, many markets in Europe have potential not inferior to the Chinese market if Vietnamese products can satisfy them. The standards set by these markets are not too strict. It is important to understand the nature and requirements of the market because European partners are ready to assist.
From the experience of bringing Vietnamese fruits to international markets, Mr. Nguyen Dinh Tung, General Director of Vina T&T Group Import-Export Company shared that it is advisable to build a "common house" for Vietnamese fruits when participating in the program. international fairs instead of being divided into booths for businesses as at present.
"The selected businesses must show professionalism, refine their image to honor, elevate and affirm the brand of Vietnamese fruit with international friends," emphasized Mr. Nguyen Dinh Tung.
According to the newspaper vietnamplus.vn
