Tien Thinh group at Sial Paris 2022 exhibitions

As one of the reputable suppliers of processed fruit products, Tien Thinh Group participated in the SIAL Paris 2022 Food Industry International Trade Fair to strengthen its brand and expand its market presence globally, particularly in the EU market.

The EU market, and France in particular, is known for its stringent quality standards and strict import procedures. In recent years, the trade volume between Vietnam and the EU has grown significantly, with consumers willing to pay for high-quality food products. Therefore, experts believe that the EU market still holds great potential for Vietnamese companies to increase their agricultural exports.

Tien Thinh Group has successfully exported various processed agricultural products such as passion fruit, dragon fruit, and tangerine to the EU, receiving a positive reception. In October 2022, Tien Thinh Group, along with other Vietnamese agricultural exporters, participated in the SIAL Paris 2022 Food Industry International Trade Fair. This is the largest international food trade event in the EU, held annually in Paris, and offers a significant opportunity for Tien Thinh Group to expand its customer network, develop distribution channels, and increase market share not only in France but also attract partners from other European markets and globally.

SIAL Paris 2022 took place from October 15 to October 19, 2022, at the Paris Nord Villepinte Exhibition Center, featuring more than 7,000 exhibitors from over 120 countries and attracting over 300,000 visitors from more than 190 countries. At SIAL Paris, Tien Thinh Group showcased its puree, concentrated juices, and dried fruits, which have established a strong presence in Asia, Europe, and the Americas, meeting the international food standards with products like passion fruit, mango, tangerine, and dragon fruit.

With the advantage of fresh raw materials, modern machinery, focused research and development, and internationally certified processing standards, Tien Thinh Group continues to assert the position of Vietnamese agricultural products in the global market. According to Tien Thinh Group representatives, following the SIAL Paris 2022 Fair, the company will continue to bring the flavors of Vietnamese agricultural products closer to consumers and major partners worldwide through participation in major food trade fairs.